El Festival White Square anuncia los ganadores de su edición XI con participación de 32 países

La ceremonia de premiación de los White Square se celebró el pasado 19 de abril considerándose uno de los más grandes eventos de la creatividad de Europa Central y del Este.

Esta edición número XI que congregó a participantes de 32 países se desarrolló en la capital de Bielorrusia y el slogan de este encuentro fue «Your Moment is Now» (Tu Momento es Ahora).

En total se presentaron 1019 piezas que compitieron en categorías como Creativity, Branding, Marketing, Creative Effectiveness, Digital, Social Ad y Media.

Los trabajos fueron evaluados por seis jurados internacional y por un total de 62 personalidades expertas que tienen una trayectoria importante en el mundo publicitario.

La agencia que recibió más distinciones y premiaciones fue Voskhod de Rusia.

Aquí, entonces el listado completo original de los ganadores de esta edición con los links a los trabajos.

THE GRAND PRIX

Grand Prix

entry The Blank Edition, agency IMPACT BBDO, Lebanon

entry Forte Femme, agency Voskhod, Russia

entry KOSHOGO, agency Leo Burnett Moscow, Russia

1. PROMO & ACTIVATION

A1 Use of channel / mediumSilverentry Beware of Bots, agency Possible Group, RussiaBronzeentry This is YOTA ad, agency Friends Moscow, RussiaShort-listentry Coca-Cola Kokoshnik, agency ARK CONNECT, Russiaentry Renault Drive Therapy, agency BBDO Russia Group, Russiaentry The Point of No Return, agency Great Advertising Group, RussiaA2 Use of brand experienceGoldentry Forte Femme, agency Voskhod, RussiaBronzeentry CineMoms, agency GForce/Grey, Kazakhstanentry Plate & Bowl, agency RODNYA Creative PR Studio, Russiaentry Renault Drive Therapy, agency BBDO Russia Group, RussiaShort-listentry «Dostup» Project (*Access), agency Mosaic media, Russiaentry 2018 in Review: Yandex.Taxi Riders’ Personal Stats, agency Yandex.Taxi in-house studio, Russiaentry A look that sounds, agency e:mg, Russiaentry Mani cure, agency VMLY&R MEXICO, Mexicoentry Rewind to the 80’s, agency e:mg, Russiaentry Time:Sharing, agency DPG, RussiaA3 Use of technologyGoldentry Beware of Bots, agency Possible Group, RussiaSilverentry «Dostup» Project (*Access), agency Mosaic media, RussiaA4 StrategySilverentry Forte Femme, agency Voskhod, RussiaBronzeentry Renault Drive Therapy, agency BBDO Russia Group, RussiaA5 CampaignSilverentry Forte Femme, agency Voskhod, RussiaBronzeentry «Dostup» Project (*Access), agency Mosaic media, Russiaentry The most epic promo, LLC «Eurotorg» Team, BelarusShort-listentry 24 Hours of Le MKAD, agency e:mg, Russiaentry TOYOTA PUSH THE LIMIT, agency ADWISE, RussiaA6 Low budget projectGoldentry Putin turns on the Rain, agency Voskhod, RussiaSilverentry Beware of Bots, agency Possible Group, Russiaentry Mold, agency BBDO Ukraine, UkraineBronzeentry Safe the Rap, Deep creative digital agency, Russia

1. PR

C1 Use of PR practiceGoldentry Thirsty Tags, agency Redberry, GeorgiaSilverentry Bank+Mice. Story about kindness, agency RA Kombinat, Kazakhstanentry KOSHOGO, agency Leo Burnett Moscow, RussiaBronzeentry “When Your Girlfriend is Ill”, agency ROOM485 (part of RCG), Russia (moved from A2 Use of brand experience)Short-listentry 24 Hours of Le MKAD, agency e:mg, RussiaC2 Digital & SocialGoldentry Thirsty Tags, agency Redberry, GeorgiaSilverentry Putin turns on the Rain, agency Voskhod, RussiaC3 InfluencerShort-listentry A look that sounds, agency e:mg, RussiaC4 StrategyGoldentry Thirsty Tags, agency Redberry, GeorgiaSilverentry Forte Femme, agency Voskhod, RussiaBronzeentry CineMoms, agency GForce/Grey, KazakhstanC5 CampaignGoldentry Forte Femme, agency Voskhod, Russiaentry Thirsty Tags, agency Redberry, Georgia

1. DIRECT

H1 Use of direct mediumBronzeentry Rewind to the 80’s, agency e:mg, Russiaentry Stuck in Photostock, agency Forte Grey, Belarusentry Beware of Bots, agency Possible Group, Russia (moved from H2 Digital & Social)Short-listentry HEMOPHILIA: A BUBBLE WRAP HOODIE, agency Havas PR Kyiv, UkraineH2 Digital & SocialGoldentry Thirsty Tags, agency Redberry, GeorgiaSilverentry Putin turns on the Rain, agency Voskhod, RussiaH3 StrategySilverentry Forte Femme, agency Voskhod, RussiaH4 CampaignGoldentry Forte Femme, agency Voskhod, Russiaentry Thirsty Tags, agency Redberry, Georgia

1. INNOVATIONS

I1 InnovationsSilverentry Beware of Bots, agency Possible Group, RussiaCREATIVE EFFECTIVENESS

1. CREATIVE EFFECTIVENESS

E1 Creative effectivenessGoldentry This is YOTA ad, agency Friends Moscow, RussiaSilverentry #MoneyCanChallenge, agency Leo Burnett Ukraine, UkraineBronzeentry #smthwentwrong, agency UAMASTER digital agency, UkraineShort-listentry «Dostup» Project (*Access), agency Mosaic media, Russiaentry Coca-Cola Kokoshnik, agency ARK CONNECT, Russiaentry Time to Grow. Time to Speak, agency BBDO Russia Group, RussiaBRANDING

1. COMMUNICATION DESIGN

B1 LogoSilverentry Layered, agency Voskhod, Russiaentry Loudhead, agency Suprematika, RussiaShort-listentry Mural Art Park, agency Brandon Archibald, Ukraineentry Quantum Agro Tech -23, agency BBDO CA, KazakhstanB2 Corporate identityGoldentry Bushe, agency Suprematika, Russiaentry Layered, agency Voskhod, RussiaSilverentry Aquality, agency DEPOT BRANDING AGENCY, Russiaentry RIVER MALL. BRUSHES INSTEAD OF A LOGO, agency BBDO Ukraine, UkraineBronzeentry Design for design’s sake isn’t design, agency BBDO Ukraine, Ukraineentry Hydroid, agency Terminal design, Russiaentry ZHEESHEE Production Branding, agency Creative Brands, RussiaShort-listentry Branding for Yomko, agency Nimax, Russiaentry Gotcha, agency Suprematika, Russiaentry NAR rebrand, agency TUTKOVBUDKOV, Russiaentry National Parks of Ukraine: Encoded Identity, agency Saatchi & Saatchi Ukraine, Ukraineentry Overkill Brand, agency McCann Riga, Latviaentry SOUL, agency AIDA Pioneer branding & creative, Belarusentry Vyborg identity, agency SETTERS, RussiaB4 Multi-page editionsBronzeentry Annual report, agency Volga Volga Brand Identity, RussiaB5 Souvenirs and business giftsSilverentry Overkill Board Game, agency McCann Riga, LatviaBronzeentry Design for design’s sake isn’t design, agency BBDO UkraineB6 Brand environment & experience designGoldentry Bushe, agency Suprematika, Russiaentry Mold, agency BBDO Ukraine, UkraineSilverentry Gratitude on our skin, agency e:mg, Russiaentry Layered, agency Voskhod, Russia

1. DIGITAL DESIGN

Q1 Website designBronzeentry Goodbye to the Middle Ages!, agency Possible Group, Russiaentry ZHEESHEE Website, agency Creative Brands, RussiaQ3 Design of virtual promo-toolsBronzeentry Warface Banana Royale, agency SLAVA, Russia

1. PACKAGING DESIGN

X1 Packaging of foodstuffsGoldentry BERGEN, DEPOT BRANDING AGENCY, RussiaSilverentry Eau De Vie De Biere, agency Not Perfect, LithuaniaBronzeentry Charms Of Sails, agency Not Perfect, LithuaniaShort-listentry Food for business. Food for the brain., agency Havas Kyiv, Ukraineentry hike redesign., agency BBDO Ukraineentry SmartHit, agency CRITICAL, LithuaniaX2 Packaging of non-food productsGoldentry Equre, agency Repina Branding, RussiaSilverentry SkinHead shampoo packaging design, agency DDC.Lab, RussiaBronzeentry Forte Femme Perfume, agency Voskhod, RussiaSpecial Prize of branding juryработа Mold, агентство BBDO Ukraine, UkraineDIGITAL

1. DIGITAL

D1 WebsitesShort-listentry Goodbye to the Middle Ages!, agency Possible Group, RussiaD2 Interactive projectsSilverentry Putin turns on the Rain, agency Voskhod, RussiaD3 Pre-rollsSilverentry Predictable Swedes, agency Great Advertising Group, RussiaBronzeentry Pre-roll drama «The buzz’, agency Bootleg, RussiaD5 Integrated digital campaignShort-listentry Face the cake, agency Zebra Hero, RussiaD6 Viral campaignSilverentry FooortePay: the longest bank advertisement in the world, agency RA Kombinat, Kazakhstanentry Thirsty Tags, agency Redberry, GeorgiaBronzeentry Forte Femme, agency Voskhod, Russiaentry This is YOTA ad, agency Friends Moscow, RussiaD7 SocialBronzeentry rrrRRrr, agency The Smarts, BulgariaD8 Branded tech and innovationsGoldentry Beware of Bots, agency Possible Group, Russiaentry Rain Wi-Fi, agency Geometry Global Moscow, RussiaD9 Digital CraftBronzeentry Goodbye to the Middle Ages!, agency Possible Group, Russia

1. MOBILE

G5 Mobile tech and innovationsSilverentry Rain Wi-Fi, agency Geometry Global Moscow, Russia

1. CREATIVE DATA

T2 Data driven insightGoldentry Utair «Where You Belong», agency Friends Moscow, RussiaT4 Use of real-time dataBronzeentry Rose Index, agency Leo Burnett Moscow, RussiaShort-listentry Zolla Don’t miss the summer, agency SLAVA, RussiaSpecial prize for «Digital Balls»работа Putin turns on the Rain, агентство Voskhod, RussiaCREATIVITY

1. FILM

F1 TVSilverentry The wrong bank, agency Voskhod, RussiaBronzeentry Delivery, agency Voskhod, Russiaentry EVERYWHERE, agency Instinct (BBDO Group), RussiaShort-listentry A101. Lively Apartments, Lovely Neighbors, agency TUTKOVBUDKOV, Russiaentry Choice, agency Voskhod, Russiaentry DOGGPER, agency LA DESPENSA DE INGREDIENTES CREATIVOS, Spainentry When the Stakes Are High, agency Optimist Creative, EstoniaF2 OnlineSilverentry «Abduction«, agency media kitchen, Kyrgyzstanentry Share your energy, agency LA DESPENSA DE INGREDIENTES CREATIVOS, SpainBronzeentry Happy losing, agency Leo Burnett Moscow, Russiaentry Modulbank «SPASIBO», agency Friends Moscow, Russiaentry The saw up, agency DDB Russia, Russiaentry Zoommerish Prices, agency Leavingstone, GeorgiaShort-listentry Runner from series Serial killer, agency Zebra Hero, Russiaentry Working Dead, agency Leavingstone, GeorgiaF3 Film CraftGoldentry #Romanovs100: 4,000 photos. 4 social networks. 1 family., agency RT, Russiaentry The wrong bank, agency Voskhod, RussiaSilverentry Delivery, agency Voskhod, Russiaentry Entrepreneured in the head, agency Voskhod, RussiaBronzeentry A101. Lively Apartments, Lovely Neighbors, agency TUTKOVBUDKOV, Russiaentry Inventory, agency Leo Burnett Moscow, Russiaentry Samvel, agency Yandex.Taxi in-house studio, Russia

1. INTEGRATED

K1 Multi-platform campaignsGoldentry Forte Femme, agency Voskhod, Russiaentry KOSHOGO, agency Leo Burnett Moscow, Russiaentry The Blank Edition, agency IMPACT BBDO, LebanonSilverentry Utair «Where You Belong», agency Friends Moscow, RussiaBronzeentry This is YOTA ad, agency Friends Moscow, RussiaShort-listentry A Beer Called Goal, agency Leavingstone, Georgiaentry Orange Fitness, agency Ruport, RussiaK2 Digital & SocialGoldentry Putin turns on the Rain, agency Voskhod, RussiaShort-listentry Face the cake, agency Zebra Hero, RussiaK3 Viral campaignSilverentry #FairB&B, agency Kinograf, Ukraineentry Thirsty Tags, agency Redberry, Georgiaentry This is YOTA ad, agency Friends Moscow, RussiaK4 Product / brand launch campaignShort-listentry Warface Banana Royale, agency SLAVA, RussiaK5 Image campaignGoldentry Thirsty Tags, agency Redberry, Georgiaentry Utair «Where You Belong», agency Friends Moscow, Russia (moved from K4 Product / brand launch campaign)Silverentry This is YOTA ad, agency Friends Moscow, RussiaShort-listentry A Beer Called Goal, agency Leavingstone, Georgiaentry Time to Speak, agency BBDO Russia Group, RussiaK6 Low budget campaignSilverentry #FairB&B, agency Kinograf, Ukraineentry KOSHOGO, agency Leo Burnett Moscow, Russiaentry Thirsty Tags, agency Redberry, GeorgiaShort-listentry Local bar against national shame, agency Saatchi & Saatchi Ukraine, UkraineK7 SelfpromoShort-listentry New Year Teleport, agency Leo Burnett Moscow, Russiaentry Signato – the freedom typeface, agency FOLK, Lithuania

1. BRANDED CONTENT & ENTERTAINMENT

N1 Visual branded contentBronzeentry Working Dead, agency Leavingstone, GeorgiaShort-listentry The saw up, agency DDB Russia, RussiaN2 Audio branded contentBronzeentry Heartbeat project, agency Friends Moscow, RussiaShort-listentry Sound in the leading role, agency RUCOM, Russia (moved from N1 Visual branded content)N3 Interactive branded contentShort-listentry Goodbye to the Middle Ages!, agency Possible Group, RussiaN4 Branded eventsGoldentry The Bridal Uniform, agency BBDO Pakistan, United Arab Emirates (moved from O1 Outdoor)Short-listentry CineMoms, agency GForce/Grey, KazakhstanN5 Brand experienceGoldentry Forte Femme, agency Voskhod, Russia (moved from N1 Visual branded content)Bronzeentry Renault Drive Therapy, agency BBDO Russia Group, RussiaSilverentry Vacations for Calories, agency Proximity (BBDO Russia Group), RussiaShort-listentry Lenovo Art Switch project, agency NGN.agency, Ukraineentry Rain Wi-Fi, agency Geometry Global Moscow, Russia

1. OUTDOOR

O1 OutdoorSilverentry Bushe, agency Suprematika, Russiaentry Mold, agency BBDO Ukraine, Ukraineseries of entries Utair «Where You Belong», agency Friends Moscow, Russiahttp://adfest.by/en/work/1109http://adfest.by/en/work/1110http://adfest.by/en/work/1111Short-listentry Billbird, agency Soda Creative Band, Russiaentry Rain Wi-Fi, agency Geometry Global Moscow, Russiaentry Yandex.Taxi We know our city, agency REDKEDS Creative Agency, Russia

1. PRINT

P1 PrintGoldentry The Blank Edition, agency IMPACT BBDO, LebanonSilverentry A Pawn Can Beat The King, agency Saatchi & Saatchi Ukraine, Ukraineentry Atomic Girl, agency Not Perfect, Lithuaniaseries of entries Utair «Where You Belong», agency Friends Moscow, Russiahttp://adfest.by/en/work/1106http://adfest.by/en/work/1107http://adfest.by/en/work/1108Short-listentry Moses’ Paint Roller, agency ABK, GeorgiaP2 Print CraftBronzeentry BERGEN, agency DEPOT BRANDING AGENCY, Russiaentry Moses’ Paint Roller, agency ABK, GeorgiaShort-listentry In Medica, agency Not Perfect, LithuaniaSpecial Prize for originalityработа Forte Femme, агентство Voskhod, RussiaMEDIA

1. MEDIA CAMPAIGN

M1 Integrated campaignSilverentry The Blank Edition, agency IMPACT BBDO, LebanonBronzeentry Utair «Where You Belong», agency Friends Moscow, RussiaM2 Low budget campaignGoldentry KOSHOGO, agency Leo Burnett Moscow, Russiaentry Thirsty Tags, agency Redberry, Georgia

1. CHANNELS

V1 Use of TV & Other ScreensShort-listentry This is YOTA ad, agency Friends Moscow, RussiaV3 Use of Print / OutdoorBronzeentry Mold, agency BBDO Ukraine, UkraineV4 Use of Ambient MediaGoldentry KOSHOGO, agency Leo Burnett Moscow, RussiaBronzeentry Stuck in Photostock, agency Forte Grey, Belarusentry The Point of No Return, agency Great Advertising Group, RussiaV5 Use of EventsSilverentry Stuck in Photostock, agency Forte Grey, BelarusShort-listentry #FairB&B, agency Kinograf, UkraineV6 Use of Digital PlatformsGoldentry Putin turns on the Rain, agency Voskhod, RussiaBronzeentry Goodbye to the Middle Ages!, agency Possible Group, Russiaentry Pre-roll drama «The buzz’, agency Bootleg, RussiaV8 Use of Social PlatformsGoldentry Thirsty Tags, agency Redberry, GeorgiaBronzeentry Durex Social Newsroom, agency Havas Creative Group Russia, RussiaV9 Use of TechnologyBronzeentry Beware of Bots, agency Possible Group, Russiaentry Have an idea? Post it!, agency Marvelous LLC, Russia

1. EXCELLENCE IN MEDIA

W1 Excellence in Media Insights & StrategySilverentry The Blank Edition, agency IMPACT BBDO, Lebanonentry Thirsty Tags, agency Redberry, GeorgiaW2 Excellence in Media PlanningBronzeentry Evotor Smart Terminals Start Up for a New Audience, agency JAMI, RussiaW3 Excellence in Media EngagementBronzeentry FooortePay: the longest bank advertisement in the world, agency RA Kombinat, KazakhstanW4 Use of DataSilverentry How to make Big Data even Bigger and get the Big impact!, agency OMD Media Direction & Segmento & Media Direction Programmatic, RussiaW5 Use of ProgrammaticGoldentry How to make Big Data even Bigger and get the Big impact!, agency OMD Media Direction & Segmento & Media Direction Programmatic, RussiaSpecial Prize for better changeentry KOSHOGO, agency Leo Burnett Moscow, RussiaSOCIAL ADVERTISING

1. SOCIAL ADVERTISING

S1 Socially-oriented filmBronzeentry KOSHOGO, agency Leo Burnett Moscow, Russiaentry Share your energy, agency LA DESPENSA DE INGREDIENTES CREATIVOS, SpainShort-listentry Coming Out, agency Leavingstone, Georgiaentry Gordey, borderless photography, agency Black & White Group, Kazakhstanentry THE STORY OF ONE BULLYING  travli.Net, agency MORE (BBDO Group), RussiaS2 Socially-oriented printSilverSeries of entries The floor plan of homeless, entry The floor plan of homeless – 1, The floor plan of homeless – 2, The floor plan of homeless – 3, agency Kollegi, RussiaShort-listentry KeepLivingCoral, agency White Rabbit Budapest, HungaryS3 Socially-oriented radioShort-listentry Vicious circle, agency Havas Creative Group Russia, RussiaS4 Socially-oriented project / campaignGoldentry Signato – the freedom typeface, agency FOLK, LithuaniaBronzeentry Forte Femme, agency Voskhod, Russiaentry UKRPOSHTA Emotions Delivery, agency Saatchi & Saatchi Ukraine, Ukraine (moved from S1 Socially-oriented film)Short-listentry HEMOPHILIA: A BUBBLE WRAP HOODIE, agency Havas PR Kyiv, Ukraineentry Red Cross: Never ending waiting, agency Saatchi & Saatchi Ukraine, Ukraineentry Renault Drive Therapy, agency BBDO Russia Group, RussiaSpecial prize “Best project in sphere of social responsibility”entry Renault Drive Therapy, agency BBDO Russia Group, Russia