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La marca de desodorantes Axe ya tiene todo listo para el Super Bowl a disputarse el 2 de febrero próximo.
Los distintas versiones del spot refuerzan el slogan y muestra escenas que pueden ubicarse en Medio oriente y Corea del Norte, entre otros focos de conflicto.
CREDITS
Client: Axe
Agency: BBH, London
Deputy Executive Creative Director: David Kolbusz
Creative Team: Daniel Schaefer and Szymon Rose, Jack Smedley and George Hackforth-Jones
Product Designer: Rosie Arnold
Strategic Business Lead: Ngaio Pardon
Team Director: Heather Cuss
Team Manager: Amy Forster
Strategy Director: Agathe Guerrier
Strategist: Shadi-Sade Sarreshtehdarzadeh, Tom Callard
Film Credits
BBH Producer: Ryan Chong
BBH Assistant Producer: Laura Graham
Production Company: MJZ
Director: Rupert Sanders
Executive Producer: Debbie Turner
Producer: Laurie Boccaccio
DoP: Greg Fraser
Post Production: Iwan Zwarts @ The Mill
Editor/Editing House: Neil Smith @ Work Post, London
Sound: Will Cohen @ String & Tins and Factory Studios
Print Credits
BBH Producer: Sally Green
Photographer: Jean-Yves Lemoigne
Model Builders: New Deal Studios
